India’s Soft Power Potential: A Case Study of Components and Goals of Indian Public Diplomacy

Abstract

Public diplomacy is an important tool for presenting a state’s soft power throughout the world. The process by which a national government informs and influences foreign public opinion and attitudes in effort to accomplish its foreign policy goals is known as public diplomacy. Nation-branding, digital engagement, diaspora outreach, global broadcasting, and international exchange programs are examples of such initiatives aimed at promoting the state’s positive reputation and credibility to a global reach. This study examines the role of public diplomacy in achieving India’s geopolitical goals in the twenty-first century. Public diplomacy assists the government in attaining two key objectives. First, it helps ease any active or latent concerns about India’s rise as a global power. Second, in an era of globalization, it aids India’s efforts to expand international tourist trips, attract foreign investment, and secure new markets for its commodities. In this research, the grounds behind India’s engagement in international public diplomacy are addressed. This study also briefly discusses some of main objectives of Indian public diplomacy.