Role of Media as a Counter Narrative to Indian Propaganda: An Analysis of PTV Current Affairs Program

Authors

  • Fazal Abbas Awan University of the Punjab, Lahore, Pakistan Author
  • Asia Saif Alvi University of the Punjab, Lahore, Pakistan. Author
  • Omer Shabbir , UMT, Lahore, Pakistan. Author
  • Rabia Munir University of the Punjab, Lahore, Pakistan Author
  • Ramsha Asif. University of the Punjab, Lahore, Pakistan. Author
  • Sonia Ashraf University of the Punjab, Lahore, Pakistan. Author

Keywords:

Pakistan, India, Media, Durdarshan, PTV, Indian Parliament

Abstract

Pakistan got independence in 1947 and just with the delay of one day India got independence. However India established its first State channel right after three years of independence. The weak political structure and limited resources did not pave way for the establishment of state channel in Pakistan for a long. India meanwhile promoted its narrative in the world by using its state media and therefore weakened the position of Pakistan on the international political sphere. In 1964 Pakistan established its first state channel named as Pakistan Television at Lahore with the primary aim time of promoting Pakistan’s narrative and stabilize its position on the international forum. It was the time when Pakistan and India came across with the confrontation on Eastern border that ultimately led to a full fledge war. That was the beginning of Indian propaganda and brought both the state channels i.e. PTV and Durdarshan on the verge of verbal war. India being obsessed as a regional hegemon always played a decisive role against Pakistan. Therefore Pakistan for its survival launched the series of current affairs programs to counter the Indian narrative. The Indian propaganda on attack on Indian Parliament and Kashmir specifically the activities of Mujahideen and its narrative of Pakistan’s support to assist mujahideen was stupendously countered by Pakistan. 

 

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Published

2024-02-27