Significance of Soft Power for Pursuing Foreign Policy Objectives

Abstract

Soft power has become one of the most important determinants of foreign policy in the 21st century. It is a capability whereby people of one state get attached to the values, ideologies, culture, political system, or sports of other state in such a way that they view that state emotionally rather than rationally. This paper delves into the extent to which soft power is effective in today‟s international system vis-a-vis hard power. Furthermore, it looks into the question that to what extent, soft power of Pakistan contributes to its overall national power. This study has employed broader framework of liberalism to address this research. This study is conducted under the qualitative research methodology with more focus on documentary analysis. The theoretical and conceptual framework revolves around the image of soft power propounded by Joseph Nye. Multilateralism is the striking features of current day politic of the world. In such scenario, soft power has become the important component of national power and states use it to pursue their national interests. Developed and fastdeveloping states are relying more on their soft image building and less on their militaries. Peaceful rise of China in 21st century is the most pertinent example in this regard. Though soft power is largely determined by the factors beyond governments‟ control yet it has a role in taking an initiative and making soft power a state-policy